We gather insights from all areas of your business, sharing knowledge about the experimentation program, and aligning testing objectives with broader business goals. We will then audit your testing and analytics tools and gather reliable data. This ensures we have accurate analytics from which to make decisions.

We initiate our first research sprint, which occurs at various stages of your program. Different CRO marketing methods are employed depending on our research objectives, including the use of heatmap recording, usability studies, polls, and analytics analysis.

Insights are drawn from the research to create hypotheses for testing. Throughout the program, we conduct ongoing customer research to gather fresh insights and develop new hypotheses.

We develop creative test treatments using UX design principles, consumer psychology, and tried-and-tested copywriting techniques to give your experiments the best chances of success. At this stage, our CRO experts have defined a list of potential optimizations, we can put to the test.

We use an impact, confidence, and ease (ICE) framework to prioritize the hypotheses we want to test. This framework ensures the highest impact tests go first.

During the first month of working together, we will immediately begin testing. This involves implementing experiments, conducting QA, and analyzing the results. We will also collaborate with you to create an experiment knowledge base or share the results in experiment scorecards. This knowledge of what is working and what is not can be applied to other areas of your business to improve sales performance.

Once we have identified the winning experiments through statistically significant results, we apply the changes to your website for all visitors to experience. This cycle of research, ideation, prioritization, experimentation, and rollout of the winning results, continues until no more uplift can be eked out.